A Lesson in Anatomy

Picture By Mikael Häggström
Picture By Mikael Häggström

“What’s in a word?” they say.

If it’s a word that will be seen by your readers, then my answer is “A very great deal”.

When you decide to write something for your website, whether you call it a blog post, a news article or anything else, every word matters and for that matter so does every image.

Each article that carries your name should be written with the same editorial voice, that is, it should sound as if it was written by the same person as the previous article, the one before that and so on.

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